Walk into any nook and cranny and you’ll see a café – everyone wants to jump onto the band wagon, everyone envisions being a café Rockstar, but the reality is – not everyone succeeds.
Boosting sales isn’t just down to being aware of the latest trends, like gourmet coffee and organic snacks. It’s about being hard-wired on key strategies that have been proven to boost revenue.
There are a few things you can do to differentiate yourself from the clutter, attract new customers, and create a chain effect of returning customers.
1. Introduce a niche concept that differentiates you from the crowd
Every café sells gourmet sandwiches, sweet pies and specialised lattes these days, what you’d want to explore is a niche that no one else is doing; but this can’t be a niche just for niche sake – it has to be something that is already aligned with the lifestyle of your targeted consumers, so that it guarantees repeat visits.
Enter Pet Cafes
A pet café’s mission is to revolutionize pet adoption by reinventing the way people connect with rescues who need homes; there is a group of people out there who are unsure about pet adoption due to the commitment that comes with it, but they are ready to explore this option.
Pet café’s allow you to play with pets as you grab your coffee fix, or catch up with friends over a wholemeal sandwich.
And if you fall in love with one? You’re in luck – all pets are rescues looking for homes.
Download our Kiple app, and check out one of our Kiple merchants – Cat Purradise, who specifically specialises in this niche.
Enter Speakeasy Bars
There have always been pubs and bistros in Malaysia, but speakeasy bars take advantage of the innate elitist desires of cocktail connoisseurs, where taste surpasses mainstream popularity.
Check out one of our Kiple merchants – Virgin & Throne, a speakeasy bar hidden away in the gates of TTDI.
2. Get into deals, vouchers and store cards
Don’t underestimate the purchasing power of millennials, and to get a true grasp of their spending habits, one can’t underestimate their prowess in deal-hunting.
Yes, while they seek fun and live by the motto of #YOLO, they are also thrifty – which means they want to YOLO in sustainable measures.
If you haven’t prioritized the aforementioned as part of your marketing & sales strategy, now is the time.
The popularity of deals, vouchers and store cards isn’t entirely surprising when you consider the financial freedom and flexibility these elements give people—they can buy what they want at a value – which allows them to save for necessary expenses – while still living life to the fullest.
These options help boost your business revenue and increase your profit margins; it also increases potential sales, and generate interest from unredeemed balance.
If you’re looking to tap into this, why not try something super creative and cost-effective like our Kiple Mobile Wallet programme?
3. DIGITAL. DIGITAL. DIGITAL
We live in a world now where everything is communicated via social media platforms; where we no longer need to call the restaurant to make a reservation – there’s an app for that.
We don’t have to hold focus groups to know what your customers think – because FB & twitter are their venting ground.
There are also ‘social listening tools’ available out there where you get to delve into the field of data mining and track your customer’s behaviour and needs.
Have you heard about Kiple? No? Then you’re seriously missing out. Kiple is a mobile wallet that allows customers to save, earn and pay at their favourite outlets – just with the tap of their smartphones.
We are an innovative, cashless and secured platform that benefit both, the merchant, and the consumers.
Ready to bring your business to greater heights?
We’re ready to partner with like-minded people like you to help you grow your business and increase profit margins.
Do you want to be a part of the Kiple’s merchant network – made up of the likes of PappaRich, Departure Lounge, A Pie Thing, Philtre Coffee, Tsujiri, Pickle & Fig, Shisha Lounge, Teppanyaki, Locker & Loft, Virgin & Throne, Coco Rica, P. S Tokyo, and so much more?
Learn more about us here.